Italian Logo Style

NBC's coverage of the Olympics has put me on something of a US and A overload. Which of course makes me think of design and logos.
The Italians really have a way with branding. All we can come up with is writing our name or a big capitol letter. Here are some iconic examples of Italian branding, or at least some of my favorites.








In all fairness, there is the exception that proves the rule.

I must admit I love the Waltsworks logo in all it's gooofiness.