I just realized the initials to my blog form the acronym C.R.A.B. I think this might be quite helpful. If you like what I write, you might say, "that was some tasty C.R.A.B". If not you might say "This C.R.A.B. is making me nauseous". I don't think there will ever be any Charlie Rides a Bike schwag, because who wants C.R.A.B.S.?